| Mr.
A. C. Rekhi, V.Chairman
"The
Apeejay Stya Group has a rich history of over 60 years
in nurturing and building businesses.
Our group has great expectations from Bersoft given
its clear vision, driven team and imbibement of our
Group’s philosophies. Our confidence - and the reader’s
should too - manifests from the uniqueness and simplicity
of their business model and the philosophy behind their
culture of result orientation and innovation: both are
entirely based on the success and satisfaction of their
customers through long term relationships; an idea oft
forgotten."
BERSOFT's
Vision :
Corporate Philosophy:
The ideal technology driven solution
- a solution that a client would recommend to another
-should be able to provide a return on investment that
competes with all the investment opportunities available
to a prospective client. This necessitates a business
model based on cross-functional product and technology
expertise that understands the clientís business processes,
and then innovates and delivers a 'best fit' solution.
Background: In
2001, the Apeejay Stya Group initiated feasibility studies
for the implementation of enterprise applications for
a number of its businesses. It found that several applications
were unavailable in the market and that many others
failed to provide adequate returns on
investment (ROI) - an apprehension now well articulated
globally. The Group realized that the development of
these solutions would lead to a considerable market
and further that there existed three clear strategic
opportunities that eventually led to Bersoft's mandate:
Commiting to Emerging
Markets that have
generally low penetration levels for software applications
with low interest levels among both major international
and domestic players who are focused on developed markets.
Addition of Intellectual
Capital to a World Class Technical Services Base
available in the country through
strong product skills facilitating state-of-the art
customer focused products, built cost effectively.
Leverage of Domain Knowledge
from the Group’s
investments, geographical presence and long cultivated
relationships, towards sourcing seed intellectual capital
for products and in building cross-functional skills
towards successful partnering with clients and successful
product ventures.
BERSOFT's
Values:
- Customer
is King and Must Make His Money.
Our profits endears itself
to our customer’s ability to make money.
- Result
Orientation.
Present results, occasionally
present solutions and rarely problems.
- Play
Aggressive.
We play aggressive and are
willing to take risks for consummate returns.
- Means
Defines the End and Our Reputation.
We believe in fairness, transparency
and value our reputation as the key pillar for our
success.
- Be
Disruptive And Think Outside the Box.
We continuously seek technologies
and practices that bring about disruptive changes.
- Cost-Consciousness.
Every rupee saved is a rupee
earned for us and our customer.
- Everyone
is Responsible for Growing People.
People are our backbone.
- Think
Big and Pay Attention to Details.
Both activities are essential
to success and have a symbiotic relationship.
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